Harmonie

The challenge

Harmonie Golf & Estate embodies a philosophy combining the symbiosis of luxury, ecology, biodiversity and modernity, with man at its heart. The brand’s ambition was to refresh its image while drawing inspiration from this philosophy and its various dimensions.

Our idea

We developed a contemporary identity, harmoniously blending nature and development, with a lively, organic logo that places man, symbolised by the letter ‘O’, at the heart of nature. To convey this philosophy visually, we developed a graphic style inspired by the colours, textures and elements of nature, to emphasise the connection and symbiosis with the region’s natural environment.

In addition, a series of animated illustrations was developed to highlight the brand’s assets, including nature, golf, the sea and more…