Hideaway Maldives
The challenge
Intimate and exclusive, a new destination is launched, offering an enchanting getaway in a heavenly setting at the heart of the Maldives. With the desire to be a captivating and memorable experience, the challenge was to name this iconic spot and craft an identity capable of conveying the promise of this new brand.
Our idea
The name Hideaway was chosen for this enchanting destination to evoke the idea of a unique getaway for those seeking exclusivity, serenity and disconnection during their stay. To complement this name, a minimalist, modern identity was developed, starting with a logo combining two distinct elements: the shape of the sun and that of a sea anemone, which together create this unique, almost spellbinding figure.
STORYTELLING / BRANDING / BRAND WORLD / ADVERTISING / SOCIAL MEDIA
