Voyage à Rodrigues
Demand
How do you put an unknown fragrance brand from a remote island on the global map — without a heritage name, a luxury label, or a marketing machine behind it? How do you make the world care about a place they’ve never heard of, let alone smelled? The challenge was to launch VOYAGE À RODRIGUES — a niche perfume house rooted in the natural beauty of Rodrigues Island — and turn it into more than a product. We had to transform it into a longing. An escape. A destination.
Solution
We crafted VOYAGE À RODRIGUES as a sensory destination — a fragrance brand built entirely around the emotion of travel and the richness of place. The positioning embraced wanderlust at its core, turning each scent into a chapter of exploration. The tone of voice evoked intimacy and reverie, with language that invited the audience to pause, breathe, and imagine. Art direction drew from the island’s natural textures, sun-faded tones, and the quiet elegance of hand-drawn travel journals. The campaign rolled out across packaging, digital, and in-store experiences, each designed to transport the senses. Every element — from photography rooted in warm light and texture, to tactile materials and storytelling across touchpoints — was curated to create immersion. The result was a brand world where every detail carried the feeling of arrival, and every fragrance felt like a place you’d long to return to.
BRAND WORLD / ADVERTISING
