Positioning

We help make your brand stand out. By defining and highlighting your brand’s distinct value proposition, attributes and benefits that differentiate it from similar offerings in the market, we aim to establish a clear and positive perception of its purpose among your target consumers.

( Make your brand top of mind! )

Brand positioning aims to secure your brand in a unique and favourable position in the minds of your target audience, positioning it as the preferred choice or solution for a specific need or desire. A successful brand positioning promises you a heightened customer loyalty, expanded market share, and an enhanced brand equity.

( Our offers )

We carry out an audit of your brand, including its internal image, values, mission and corporate culture, and recommend tailored solutions to strengthen it. We help you write your story, develop the relationship with your target audience, create products and services that are accessible and meet their needs, and finally establish your brand architecture.

Related case studies

Discover some of the exciting stories we’ve helped create…
Beachcomber “Be”

Demand Beachcomber Hotels sought to reposition their brand by focusing on client experiences that celebrate connection, authenticity, and the joy of living in the moment.

Kushi

Demand Kushi underwent a bold rebranding to offer a brand-new, singular dining experience. Inspired by Japan’s rich culinary heritage, the transformation elevated authenticity while embracing

Veranda Resorts

Demand Veranda Resorts aimed to reinvent itself by embracing a new philosophy rooted in the ‘creole-chic’ theme, offering a deeper, more immersive connection to Mauritius’

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