Kushi
Demand
Kushi underwent a bold rebranding to offer a brand-new, singular dining experience. Inspired by Japan’s rich culinary heritage, the transformation elevated authenticity while embracing innovation. The revamped concept celebrated the artistry of Japanese cuisine, seamlessly blending tradition with modern refinement to create an immersive journey that captivated both loyal patrons and new explorers alike.
Solution
The new concept embraces the art of Kintsugi, symbolising the beauty of imperfection, as the foundation of Kushi’s new identity. Its logo features golden lines forming the restaurant’s name, intertwined within a sun-like circle, a tribute to Japan, the land of the rising sun. This refined branding extends to collateral items like menu cards and payment notes, incorporating gold accents to enhance its elegant colour palette.
/ BRANDING
