Mauritius Tourism
Demand
The Mauritius Tourism Promotion Authority (MTPA) aspired to weave together local knowledge and valuable experiences to make visitors feel the vibrant energy of Mauritius Island. The campaign, launched in March 2023, aimed to thrillingly and creatively capture the essence of Mauritius. It invited global tourists to explore the unique energy of the island, showcasing its diverse offerings and unforgettable experiences.
Solution
In response to the campaign’s vision, we shaped the island’s vibes through the sounds of adventure, vibrant flavors, and boundless exploration. The campaign kit guide acted as a gateway to Mauritius, featuring captivating print and digital assets that showcased the island’s awe-inspiring features. Our team created vivid fonts and themes to reflect the campaign’s identity and global goal: making Mauritius widely known.
STORYTELLING / BRANDING / BRAND WORLD / ADVERTISING / SOCIAL MEDIA
