Mauritius Tourism

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The challenge

Inspired by the little island we call home, we have woven together our knowledge with our valuable experiences in Mauritius to make visitors feel our island energy. The Mauritius Tourism Promotion Authority (MTPA) launched its newest campaign in March 2023. The aim was to thrillingly and creatively encapsulate the ultimate Mauritius experience for tourists. The campaign invited people from all over the world to experience the variety of things that make Mauritius’ energy unique. 

Our idea

As a reply to the campaign’s vision, OXO has shaped the island vibes around the sounds of different adventures, the flavours of our vibrant culture and the joy of boundless explorations.  The campaign kit guide served as a gateway to the island, with the creation of captivating elements, including print and digital assets used to reveal the awe-inspiring features of Mauritius. 

STORYTELLING / BRANDING / BRAND WORLD / ADVERTISING / SOCIAL MEDIA

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