Rogers Hospitality
The challenge
As a dynamic group, Rogers had the vision of revamping their identity, with the ambition of creating brands that can create captivating experiences and moments, that they refer to as ‘ Mauments ‘, that is, creating memorable experiences at the heart of Mauritius and its beauty and culture through every brand that they create. We were therefore entrusted with the challenge of developing an identity capable of translating this ambition into visual form.
Our idea
We developed a visual theme playing a variety of different fonts, to underline the philosophy of work and team spirit on which the group is founded. With different styles of typography, we wanted to emphasise the idea of different group members from different companies contributing to create meaningful experiences through each brand of Rogers Group.
STORYTELLING / BRANDING / BRAND WORLD / ADVERTISING / SEA / SEO / SOCIAL MEDIA
