Safran
Demand
Safran aimed to evolve by embodying the elegance and richness of Indian culture, blending traditional aesthetics with contemporary sophistication. The brand wanted to showcase the cultural depth of India through luxurious design elements and refined details. This reinvention aimed to offer a more immersive and elevated experience, reflecting the timeless beauty and heritage of Indian culture.
Solution
Safran’s identity captures the elegance and vibrant colors of Indian culture through a logo crafted from Indian alphabet letters. The design incorporates graphic elements inspired by the peninsula’s iconic handicrafts and tapestries, providing a true immersion into the rich history and sophistication of India. This solution offers a visually compelling experience that honors the country’s cultural heritage.
/ BRANDING
