Safran
The challenge
Redefining the spirit of Kushi, Coco’s Beach House, Sega Bar and Safran at Shangri-La Le Touessrok was a journey into the heart of three extraordinary culinary worlds. Each restaurant tells its own story, rooted in history and inspired by the rich cultural mosaic of Mauritius. From the refined elegance of Kushi to the laid-back charm of Coco’s Beach House and the vibrant heritage of Safran, our approach was to create immersive experiences that go beyond dining. The result: three distinct spaces that invite guests to savor flavors as rich and diverse as their surroundings.
Our idea
Safran’s identity reflects the elegance and vibrant colors of Indian culture. Its logo, crafted from Indian alphabet letters, incorporates graphic elements inspired by the peninsula’s iconic handicrafts and tapestries, offering a true immersion into the rich history and sophistication of this oriental land.
POSITIONING / BRANDING / HOTEL CONCEPT
