Veranda Resorts
Demand
Veranda Resorts aimed to reinvent itself by embracing a new philosophy rooted in the ‘creole-chic’ theme, offering a deeper, more immersive connection to Mauritius’ vibrant culture. This evolution began with the grand reopening of Veranda Grand Baie, setting the stage for a truly authentic stay, one that places guests at the heart of the island’s soul and rich heritage.
Solution
To embody Veranda Hotels’ new philosophy, we redesigned the brand’s visual universe with a vibrant, shimmering identity inspired by Mauritian culture. We introduced a range of stationery and collateral: welcome cards, travel diaries, and souvenirs, that reflect the Creole-chic spirit. Through elements like the fisherman’s boat, veranda, and coconut palms, we created a graphic universe celebrating the unrivaled beauty of Mauritius.
BRAND WORLD / ADVERTISING
